BMW is proud to be the Official Luxury Vehicle of the 2024 BNP Paribas Open and elevate the experience of tennis players and fans as only the Ultimate Driving Machine® can. In addition to providing courtesy vehicles to ATP and WTA players for the duration of the tournament, BMW will have exciting activities available for all fans. Explore the exciting lineup of BMW display vehicles including the 100% electric BMW i5 M60 and the limited edition BMW XM Label, test your serve to see if you can generate the top speed to claim a spot on the leaderboard and catch a glimpse of a future, yet-to-be-revealed car from BMW M. After a day of witnessing the world’s top players on the court, be sure to reserve an experience at the BMW Performance Center in Thermal, CA, for additional adrenaline-pumping excitement. Learn more about the BMW Performance Center here.